Austere: 450+ qualified leads in one quarter
Austere is a social media agency for artists. Thousands of people searched for Instagram growth every month, but few turned into leads on its microsites, and paid campaigns were not paying back. We matched ads to pages and tested our way up.
Where did Austere start?
- Search traffic did not match what visitors found on the microsites.
- Visitors rarely became leads despite consistent traffic.
- Paid campaigns were not returning their cost.
What did we change?
Behavior segmentation
Visitor behavior analysis to sharpen the audience personas and the motivations behind each search.
Dynamic landing content
Landing page headlines that change to match the search keyword, so each visitor sees the promise from the ad.
Paid campaigns and testing
Google, Facebook and TikTok campaigns on high-intent keywords, with continuous A/B tests on creative, headlines and calls to action.
What were the results?
| Metric | Result |
|---|---|
| Lead conversion versus pre-test baseline | +380% |
| Return on ad spend | 3.5x |
| Qualified leads, first quarter | 450+ |
| Cost per click | 18% lower |
| Click-through rate | +22% |
| Bounce rate | 28% lower |
| Visitors engaging with microsite elements | 20% to 62% |
Which service produced this result?
This project used our funnel audit and automation work. We measure drop-off at every step from first click to purchase and fix the biggest leaks in pages, forms, CRM routing and follow-up automation.
Results are as reported for this client over the period shown. Results for your business depend on your offer, list and market.