Social media marketing agency: content that turns followers into subscribers and buyers

Why connect social media to email?

Social media and email work best as one system because you own your email list and you rent your audience on social platforms. An algorithm change can cut your reach overnight; an email list stays yours. So every content plan we build has a route from post to profile to a lead magnet or offer page that captures the email address, and from there into the welcome flow.

What does a month of social media look like?

A month of social media follows the same rhythm every time, so you always know what is coming and when you need to be involved.

What content do we make?

• Short-form video for Reels, TikTok and Shorts, built around a hook in the first two seconds.
• Carousels and quote posts that teach one idea per post and are easy to save and share.
• LinkedIn posts for founders and B2B teams, written in the founder's own voice.
• Motion graphics and AI-assisted visuals produced to your brand palette and checked by a person before they go out.
• Lead magnets and landing pages that turn a post into an email subscriber.

How do we decide what to post?

We decide what to post from evidence, not taste. Before the first calendar we review your best and worst posts, the questions your customers ask in comments and emails, and what is getting traction in your niche. Each month the calendar keeps the formats and hooks that drove saves, shares, profile visits and email sign-ups, and drops the ones that only drove likes.

How do we use AI in social media?

We use AI for the slow parts: turning one long video into several clips, drafting caption variations, resizing designs for each platform, and generating background visuals. A person writes the hooks, checks every claim and approves every post. Nothing is published automatically under your name without review.

Which numbers do we report?

We report the numbers that connect social media to revenue: email sign-ups from social, leads and sales attributed to social, cost per lead on paid posts, and follower growth. Reach and likes are reported too, but they are not the goal.

What makes a hook work in the first two seconds?

A hook works when it names a problem the viewer already feels, or shows a result they want, before they can scroll away. The patterns we test most are a bold claim the video then proves, a common mistake called out by name, a before and after, and a question the viewer wants answered. Every month we keep the hook patterns that held viewers past the first few seconds and retire the rest.

Is organic or paid social better?

Organic and paid social do different jobs, and the strongest results come from using both. Organic posts build trust with people who already follow you and show which messages land. Paid social then puts the proven posts in front of new people and retargets those who engaged. We put budget only behind posts that have already performed organically, which keeps cost per lead down.

What do you need from me?

Access to your social accounts and ad account, your brand assets, one contact who approves content each month, and if you appear on camera, one filming session a month. Everything else, from planning and editing to scheduling and reporting, we handle for you.

Common questions

Which platforms do you work on?

Instagram, TikTok, LinkedIn, Facebook and YouTube. We pick two or three for most clients, based on where their buyers already spend time, rather than spreading thin across all five.

Do you make the videos?

Yes. We plan hooks and scripts, edit short-form video from your footage, and produce motion graphics and AI-assisted visuals. If you appear on camera, we send a shot list so filming takes one session a month.

Do you run paid social?

Yes, as part of the system: boosting the posts that already perform and retargeting people who engaged, with every click sent to a page that captures the email address.

How is social media priced?

It depends on platforms, posting frequency and how much video is involved, so we scope it on a call and send a fixed monthly price before any work starts.