Email went from under 5% to 38%+ of online revenue
- Email share of online revenue: under 5% to 38%+
- Open rate: 18% to 35%
- Click-through rate: 1.5% to 3.2%
Email marketing case studies with the numbers behind them
Six client projects across ecommerce, B2B services, a creator platform, coaching, legal and an agency. Each page shows the starting point, what we changed and the measured result, with the period it was measured over.
50+ consultations booked in 3 months from cold email and LinkedIn
- Qualified leads per month: 150+
- Lead to meeting: 40%
- Cold email open rate: 45%
65% more sign-ups from segmented cold email
- Sign-ups from cold email and LinkedIn: +65%
- Open rate: 42%
- Potential users reached: 200,000+
Program sign-ups up 60% in 3 months
- Program sign-ups: +60%
- Leads per month across channels: 300+
- Cold email open rate: 46%
3x lead volume at 40% lower cost per acquisition
- Lead volume: 3x
- Cost per acquisition: 40% lower
- Time to scale the system: 90 days
450+ qualified leads in one quarter
- Qualified leads: 450+
- Lead conversion growth: 380%
- Return on ad spend: 3.5x