Maestro: 65% more sign-ups from segmented cold email
Maestro lets creators run live streams and keep all of their ticketing and subscription revenue, but the streaming market is crowded and most creators had never heard of it. We built outreach that spoke to each type of creator separately.
Where did Maestro start?
- A crowded market made the platform hard to tell apart from the big names.
- Creators did not know Maestro let them keep 100% of ticketing and subscription revenue.
- Interest was not turning into sign-ups.
What did we change?
Cold email by creator segment
Separate campaigns for musicians, fitness instructors, educators and influencers, each leading with the revenue argument that mattered to that group, backed by case studies and testimonials.
LinkedIn campaigns
Personalized outreach to professionals in creative, education and entertainment, focused on analytics, branded channels and revenue streams.
Social campaigns
Feature demos and user stories on Facebook, Instagram and Twitter, plus targeted ads for reach.
What were the results?
| Metric | Result |
|---|---|
| Sign-ups from cold email and LinkedIn | +65% |
| Email open rate | 42% |
| Potential users reached through social campaigns | 200,000+ |
| Engagement versus previous outreach | +50% |
Which service produced this result?
This project used our cold email infrastructure work. Separate sending domains, Google Workspace or Microsoft 365 mailboxes, authentication, warmup and safe daily limits in Instantly or Smartlead. Then a sequence written and launched.
Results are as reported for this client over the period shown. Results for your business depend on your offer, list and market.