Soulful Evolution: Program sign-ups up 60% in 3 months
Soulful Evolution runs personal growth coaching programs. People knew the brand, but too few enrolled. We connected LinkedIn, Google Ads and email nurture into one path from first touch to sign-up.
Where did Soulful Evolution start?
- Marketing was not reaching high-intent prospects.
- People knew the brand but did not engage with the programs.
- Program sign-up rates stayed below target despite steady traffic.
What did we change?
LinkedIn outreach
Personalized connection requests to wellness professionals and personal growth audiences, with thought leadership content and testimonial ads.
Google Ads and landing pages
Campaigns on personal growth and mindset coaching searches, sending traffic to landing pages built for conversion with clear calls to action and testimonials.
Segmented email nurture
Lists segmented for professionals and wellness communities, with automated nurture sequences guiding leads to a decision.
What were the results?
| Metric | Result |
|---|---|
| Leads per month across channels | 300+ |
| Lead to sign-up conversion | +35% |
| LinkedIn acceptance rate | 42% |
| LinkedIn response rate | 16% |
| Google Ads click-through rate | 7.2% |
| Cold email open rate | 46% |
| Cold email click-through rate | 22% |
| Consultations and enrollments, first quarter | 70+ |
| Program sign-ups within 3 months | +60% |
Which service produced this result?
This project used our funnel audit and automation work. We measure drop-off at every step from first click to purchase and fix the biggest leaks in pages, forms, CRM routing and follow-up automation.
Results are as reported for this client over the period shown. Results for your business depend on your offer, list and market.