Synaps Dx: Email went from under 5% to 38%+ of online revenue
Synaps Dx sold online, but email was an afterthought: a few promotional blasts, no automation, and open rates below the 20% benchmark. We rebuilt the program around lifecycle flows and segmented campaigns.
Where did Synaps Dx start?
- Email drove under 5% of total online revenue, almost all from sporadic promotions.
- Open rate was 18% and click-through rate 1.5%.
- There were no automated flows to welcome subscribers, recover carts or bring buyers back.
What did we change?
Audit and roadmap
We reviewed every existing email and list, found the gaps, and built a roadmap that put automation and personalization first.
Four lifecycle flows
A welcome series to educate new subscribers, abandoned cart reminders with offers, post-purchase emails for reviews and upsells, and a win-back flow for inactive customers.
Segmented campaigns and testing
Four to five campaigns a month, segmented by behavior and purchase history, on new on-brand templates, with A/B tests on subject lines and offers.
List growth and reactivation
Rebuilt sign-up forms to grow the list, and a targeted reactivation sequence for dormant subscribers.
What were the results?
| Metric | Result |
|---|---|
| Automated flows share of online revenue, first 3 months | over 20%, up from under 5% |
| Best campaign month | 45% of total monthly revenue |
| Open rate | 18% to 35% |
| Click-through rate | 1.5% to 3.2% |
| Dormant subscribers re-engaged, first quarter | 25,000 |
| New leads from rebuilt sign-up forms | 10,000 |
| Growth in online revenue | 40% |
| Email share of online revenue | under 5% to 38%+ |
| Email ROI | up 5x |
"We knew our community was filled with potential, but we needed a fresh strategy to rekindle that connection and motivate our audience to take the next step with us."
Erin and Sarit, Founders, Synaps Dx
Which service produced this result?
This project used our lifecycle email marketing work. Welcome, abandoned cart, post-purchase and win-back flows in Klaviyo, HubSpot or ActiveCampaign, segmented by behavior and measured by revenue, not opens.
Results are as reported for this client over the period shown. Results for your business depend on your offer, list and market.